A device employed to cheat, deceive, or trick, especially a mechanism for the secret and dishonest control of gambling apparatus.
from The American Heritage Dictionary of the English Language, 4th Edition
A significant feature that is obscured, misrepresented, or not readily evident; a catch.
from The American Heritage Dictionary of the English Language, 4th Edition
A small object whose name does not come readily to mind.
from The American Heritage Dictionary of the English Language, 4th Edition
An innovative or unusual mechanical contrivance; a gadget.
from The American Heritage Dictionary of the English Language, 4th Edition
An innovative stratagem or scheme employed especially to promote a project: an advertising gimmick.
from The American Heritage Dictionary of the English Language, 4th Edition
verb-transitive
To add gimmicks to; clutter with gadgets or attention-getting details. Often used with up.
from The American Heritage Dictionary of the English Language, 4th Edition
To change or affect by means of a gimmick.
from The American Heritage Dictionary of the English Language, 4th Edition
verb
To alter or influence by means of a gimmick.
from Free Scrabble Dictionary
To provide with a gimmick .
from Free Scrabble Dictionary
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