flog

verb

1. (transitive)To whip or scourge as punishment.
2. (transitive)To use something to extreme; to abuse.

   “I did seven laps of Fyshwick with the mechanic today. I was turning lots of heads on the last few, people must of thought I was nuts, flogging the car then stopping, then driving slow then flogging it again.”

3. (UK, slang, transitive)To sell.

   “And then there's my part time job at Telstra Bigpond flogging their cable network for just $67.55/month long term cost, a BARGAIN, and the other part time job flogging Foxtel at something like $50/month.”

   “Flanders was able to flog his piece of land, for which he had originally paid £4,000, to one of the largest gold-mining corporations for something like a couple of million smackers.”

4. (Australia, New-Zealand, transitive)To steal something.
5. (Australia, New-Zealand, transitive)To defeat easily or convincingly.

   “The Swannies got on a real roll over rounds 16/17 & 18 of 1987. In consecutive SCG matches, they flogged the Eags 30.21 to 10.11, followed that with a 36.20 to 11.7 demolition of the Dons and finally a 31.12 to 15.17 thrashing of Richmond.”

   “Anyone with cable watch this on ESPN "History of Cricket" last night? Australia got flogged by an innings in the fourth test.”

   “It'll make the Raiders look good. Getting flogged by a team that got flogged by a team that got flogged by the Bulldogs.”

6. (Australia, transitive)To overexploit (land), as by overgrazing, overstocking, etc.

   “The environment is paying dearly as producers flog their land. Sustainable agriculture needs a new generation of energised science and technology-trained farmers”

7. To beat away charcoal dust etc. using a flogger.

noun

1. (Australia, derogatory, informal)A contemptible, often arrogant person; a wanker.

   “It follows the ejection of a supporter who allegedly ran towards umpire Mathew Nicholls while calling him a "bald-headed flog" at half-time of the Carlton-Brisbane Lions match last Saturday.”

2. (Internet)A weblog designed to look authentic, but actually developed as part of a commercial marketing strategy to promote some product or service.

   “Though a handful of viral videos and flogs have captured significant interest, the vast majority hardly register with consumers.”

   “An element more problematic […] in the move of corporate communications and practices online is the sometimes masked nature of such initiatives, for example through blogola and flogs.”

   “[…] hidden advertising and flogs (the use of “personal blogs” for unfair commercial and political purposes), […]”