suasion

noun

1. (countable, uncountable)The act of urging or influencing; persuasion.

   “The high intricate ways of the Keep had a strange power of suasion, an ability to carry conviction.”

   “James Cable, the author of Gunboat Diplomacy (Chatto & Windus, 1971), has created an excellent case study of naval presence and suasion during the era of appeasement.”

   “The term moral suasion refers to an appeal to ‘morality’ or ‘patriotic duty’ to induce behaviour by the persuaded entity that is not necessary profit-maximising for it.”